Copywriting might sound like a simple thing to do, but to grab someone's attention and keep it is a skill that is worth its weight in gold, especially on the Internet. There are millions of websites out there with possibly billions of pages of content; it's tough to keep the attention of visitors for anything more than a few minutes. Start with these copywriting tips, though, to get the most out of your opportunity.
Develop content titles that have a sense of urgency.
Look at the title of this post. It is urgent and active, and more likely than not it will drive click throughs. It got you to take a look, didn't it? Passive and functionally descriptive titles don't have the same impact. This post could have just as easily been titled "Tips To Improve Your copywriting," and it would have fallen right into the abyss with the thousands of other similarly titled articles on this subject. To increase your readership, you need your title to stand out and demand an action.
Look at the title of this post. It is urgent and active, and more likely than not it will drive click throughs. It got you to take a look, didn't it? Passive and functionally descriptive titles don't have the same impact. This post could have just as easily been titled "Tips To Improve Your copywriting," and it would have fallen right into the abyss with the thousands of other similarly titled articles on this subject. To increase your readership, you need your title to stand out and demand an action.
Define why your article is a must read in your first paragraph.
You must set the stage for your readers so that they will know why they should continue with their reading. Lead with copy on why this article is important for their daily life. What problems does the content solve? Why is the topic important? Why should they care? If you don't set this early on, you aren't giving your potential readers a reason to stick around to finish the story.
You must set the stage for your readers so that they will know why they should continue with their reading. Lead with copy on why this article is important for their daily life. What problems does the content solve? Why is the topic important? Why should they care? If you don't set this early on, you aren't giving your potential readers a reason to stick around to finish the story.
Talk in specifics and examples, not generalities.
If you have real examples you can share in your copywriting then use them. Always opt for the specifics over general blanket statements. Think about how most people like to learn. When you see classroom dramas on TV, they often use the plot of an unengaged class due to poor teaching. Then a young teacher go-getter enters the scene and enlivens the classroom using specific examples and interactive tools. The same is true for copywriting. If you leave it to generalities, you'll soon lose your audience. Offer them examples and specifics, and you'll start encouraging them into reading more and more.
If you have real examples you can share in your copywriting then use them. Always opt for the specifics over general blanket statements. Think about how most people like to learn. When you see classroom dramas on TV, they often use the plot of an unengaged class due to poor teaching. Then a young teacher go-getter enters the scene and enlivens the classroom using specific examples and interactive tools. The same is true for copywriting. If you leave it to generalities, you'll soon lose your audience. Offer them examples and specifics, and you'll start encouraging them into reading more and more.
Write at the level of your target audience.
If you're writing a post that is targeted to teens, don't write at a post-graduate level. The same is true in regard to skills. If your target audience is hobbyists, don't overdo your language with massive amounts of technical jargon only a professional would understand. In both cases, you'll lose those whom you most want to read your copy. Get a friend or family member to read it and get their opinion on the level of the writing. Try to take a step back, disengage from your copy and read it aloud. Imagine yourself in your reader's shoes. You'll be surprised at what you'll learn from this simple step. It will give your copy much more impact on your target group.
If you're writing a post that is targeted to teens, don't write at a post-graduate level. The same is true in regard to skills. If your target audience is hobbyists, don't overdo your language with massive amounts of technical jargon only a professional would understand. In both cases, you'll lose those whom you most want to read your copy. Get a friend or family member to read it and get their opinion on the level of the writing. Try to take a step back, disengage from your copy and read it aloud. Imagine yourself in your reader's shoes. You'll be surprised at what you'll learn from this simple step. It will give your copy much more impact on your target group.
There are many more tips out there to improve your Internet copywriting, but these few can quickly improve your content. What are you waiting for? Try them out today and consistently build them into your copy.
